Golfers around the United States are becoming more familiar with golf courses using dynamic pricing strategy to sell tee times.
Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or service based on current market demands. Businesses are able to change prices based on algorithms that take into account competitor pricing, supply and demand, and other external factors in the market. Dynamic pricing is a common practice in several industries such as hospitality, travel, entertainment, retail, electricity, and public transport.
Dynamic pricing is a way to maximize revenue for a perishable commodity like a tee time, a seat at a baseball game, a room in a hotel or a ticket for air travel. All have fully embraced dynamic pricing in some form or fashion. For example, did the person sitting next to you on an airplane or the person occupying a room next door to you in a hotel pay the exact same price? Probably not.
Through observation and some research by GolfNow and EZ Links it has been shown that the tee times at the top and bottom of the hour are more valuable than those on any other intervals. The 9 a.m. Saturday morning tee time is the most valuable tee time because the demand for that time is the highest. Golf operators can get more money for that tee time because of this demand. Also as tee sheets fill for any given day, prices for that day can increase as times decrease.
Dynamic pricing says in times of high course utilization or for desirable tee time intervals that the rate should increase over that which the course would normally charge.
With this said, the earlier you book your tee times the better price you will receive.
So give us a call and book your Golf Package today.
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